Back in 2014, Passion Spirits brought technology and customization into the wine, spirits & beer industry by being the first company to offer a new approach to selling alcoholic products in the United States

The approach, which is now standard practice within industry, consists in building personalized e-commerce platforms for each individual brand. This simple idea gives the brand owners control over the interactions between their products and their customers, while providing them with a seamless purchasing experience.

Within this captive environment, the customer is not exposed to other similar products that might cause him to get distracted or decide to purchase competitive brands. Furthermore, this approach allows the brand owners to capture data on its consumers and start building a base of loyal consumers.